Not All Business Is Done in the Office: Why Telephone Communication Matters

According to the Pew Research Center, nine-in-ten Americans own a cellphone.

Phone communication has advanced in the digital era allowing people to connect faster and more efficiently than ever before. Not only is this great for personal communication, but also for business.

With texting, email, and social media, many businesses wonder if calling people is old fashioned. But the truth is there are many benefits to conducting business over the phone.

Find out why telephone communication still matters in the business world and how SIP trunking services play a part.

Communicating over the Phone Is More Personal

Face-to-face communication might be the most personal, but phone calls come in a close second. Phone calls are more personal than email, text, or online chatbots.

In this age of digital marketing and communication, some people believe the phone call is antiquated. But voice communication offers you the benefit of conveying the right tone of voice. Sometimes, the right tone makes the difference between a successful sale and a lost customer.

Talking over the phone is also a great way to build relationships with your customers.

You Receive an Immediate Response

Long gone are the days of answering machines and missed messages. Most people carry their cellphones wherever they go. This means that even if your call goes to voicemail, they’re likely to see it much faster than they would an email.

This is imperative when it comes to business because you can get an immediate response. It’s easier to ask a question or to receive an answer on something when you call over the phone.

A simple call is a faster way to reach someone than texting or sending an email. And unlike email, important messages won’t get buried in an overflowing inbox.

You Can Leave Detailed Messages

If you have a lot to say, it’s faster to call someone rather than type it out.

Using a phone’s keyboard to write a long reply can be difficult or even annoying. People using a phone keyboard often make mistakes or typos, which isn’t professional in the business world. Instead of typing a long answer or sending an email, it’s easier and quicker to call them. 

It’s also better to call someone if you have to leave a detailed message. For example, what if you have instructions to give or if you have to clarify something?

Another advantage of calling is that you can convey your tone. It’s all too easy to imagine the wrong tone in text messages or online replies.

Many Customers Prefer Telephone Communication

Many customers find it easiest to reach customer service over the phone. And those that prefer to call over the phone want to talk to a person, not a machine.

Customers that call often want to speak with a human being because they expect a faster result. Whether customers want to make a purchase or find out more information, talking over the phone is the fastest and easiest method.

Phone communication is also good for your brand image. Displaying your contact information makes it easy for people to reach out to you. This also increases customer trust.

Increase Lead Quality

Businesses should think about lead quality as much if not more so than lead quantity. Finding the right customer is easier when you can speak to them over the phone and find out more about them.

A simple call allows you to gauge their wants and needs. It’s easier to make a sale and build a relationship with your customer if you speak with them. They’re more likely to trust you if they can hear your voice and connect with you.

Again, tone plays a huge part in connecting with people. You’re more likely to make conversions and sales if you seem friendly and professional over the phone.

Bluetooth Technology Makes Multitasking Easier

Bluetooth technology allows people to take phone calls almost anywhere. And unlike sending an email or texting, they can do so with their hands free. Hands-free devices also allow people to multitask, meaning they may be more likely to pick up the phone.

It’s also safer for people to take a call while in the car on a hands-free device. Some cars even have voice-activated dialing so you never have to take your hands off the wheel.

This means that it’s easier than ever to reach customers with a phone call. People are more likely to answer when they have nothing else to do (like waiting in line).

Teleconferencing Creates New Opportunities

Teleconferencing is an easy and cost-effective way to communicate. For businesses with remote employees, teleconferencing is a must. With teleconferencing, you can hold business meetings even if your employees live in another city or state.

Teleconferencing also allows you to speak with employees traveling outside the office. The ability to connect regardless of distance opens up opportunities for businesses both small and large.

How SIP Trunk Services Transform the Phone Call

Making phone calls is still an important part of business, but you don’t have to use traditional phone lines.

SIP trunk services are a step up from the old telephone. SIP trunking allows businesses to reach out to customers in ways that were once impossible or very expensive.

Because SIP trunking is like a virtual phone line, a business can make calls to anyone with internet access. This makes calling people in other states or countries far less expensive. SIP trunking saves a business money because there are fewer limitations on calls.

Businesses that do a lot of teleconferencing can connect two or more parties with ease. This means even small companies can easily expand their reach and target new customers.

Ready to Share the Benefits of Phone Communication and SIP Trunk Services?

Not only do phone calls still matter in the digital age, but your telephone system matters as well.

With SIP trunking, businesses can communicate with customers like never before. It’s easier and cheaper to reach out and send messages across the globe with a virtual connection.

Now that you know the benefits of telephone communication and SIP trunking, you can spread the word. Create a reseller account and start selling SIP trunking services today.