How to Become a VoIP Reseller in Five Simple Steps
Voice over internet protocol (commonly, VoIP) is a cost-effective communication solution that transmits incoming and outgoing calls over a secure internet connection. The demand is so strong that market analysts predict the VoIP industry will surpass $278 billion by 2031. That’s a compound annual growth rate (CAGR) of 11.9%. With so many companies expected to switch from increasingly outdated telephone technology to cloud-sourced communication solutions, there’s no better time to take on the role of a VoIP reseller.
As a VoIP reseller, you get all the advantages of offering cost-effective voice communication services without building a platform from the ground up. Your reseller partner gains additional sales opportunities; you benefit from the ability to market high-quality, reasonably priced services that generate consistent revenue. Becoming a VoIP reseller isn’t for everyone. We’ve broken down the essentials into five simple steps that could help you determine if reselling VoIP is right for you.
Related: What You Need to Become a VoIP Reseller
Step 1 – Choose a VoIP Reseller Partner
A quick internet search will lead you to numerous companies offering VoIP reseller arrangements. As you compare your options, steer clear of any VoIP service provider requiring their resellers to invest in expensive equipment. It could take months or even years before you’ll see a return on your investment. Instead, look for an established service provider that requires no upfront payment or long-term contract, offers streamlined provisioning, provides exceptional reseller support, and allows you to brand their services as your own.
Sign up for a reseller account when you’re sure you’ve found the best fit for your brand. Once your reseller account is up and running, you can upload your business information and logo. At this point, you should be ready to integrate your VoIP reseller services into your business website. Some businesses may choose to create a separate branch or brand for their VoIP reseller services, and this is the stage where you’ll start to consider how you want to integrate VoIP into your existing business structure.
Step 2 – Identify the Customers Most Likely to Benefit from Your Services
Whether you’re adding VoIP to a list of services your well-established company provides or launching an entire brand based on these new services, it’s essential to focus your outreach on those most likely to benefit from your voice communication services. Although you might naturally assume casting a wide net is the best way to ensure overall success, most VoIP resellers find they generate more sales targeting a specific audience. The ideal VoIP reseller customers are small to mid-sized business owners (and decision-makers) looking for reliable, affordable voice communication solutions.
Step 3 – Prepare to Present Your Business as a Cost-Effective Communication Solution
Most business owners will only commit to purchasing a product or service if their investment will fulfill a need, solve a problem, or help them achieve a goal. As a VoIP reseller, you’ve got those bases covered. With the right reseller partnership, you’re branding a business solution that helps your customers save up to 60% on voice communication without sacrificing call quality. Your customers will also appreciate knowing they’ll pay only for the services they need. Their calls are transmitted securely to deter potentially fraudulent activity and security threats.
Related: 6 Benefits of Using a VoIP Reseller Provider for Your Business
Step 4 – Develop Your Marketing Strategy
Once you’ve identified how your customers could benefit from VoIP, you’ll want to start planning your marketing strategy. Although numerous sources suggest you need an active social media presence, business owners likely won’t be looking for cost-effective communication solutions on Facebook or Instagram. Instead, consider investing in a combination of search engine marketing (SEM) and search engine optimization (SEO).
Search engine optimization helps promote maximum business visibility by incorporating carefully selected keywords into your website, blog post headers, title tags, and meta descriptions. Search engine marketing relies on paid advertising to increase your ranking in search engine page results (SERPS). One of the most popular (and affordable) SEM options is the pay-per-click (PPC) format. Although marketing experts often debate which is the most impactful, effective SEM can only exist with strategic SEO.
Step 5 – Focus on Building Long-Term Relationships
Most business professionals understand the value of providing exemplary customer service. Far fewer focus their efforts on the type of interaction that helps ensure brand loyalty over time: customer engagement. Although many aspects of customer service and engagement overlap, they are different. You’ll generally rely on your customer service skills when solving issues that arise after a sale. Developing an effective customer engagement strategy helps distinguish your brand from the competition while providing opportunities to up-sell and cross-sell.
What’s the best way to keep your customer base engaged? Social media activity and personalized email campaigns are a great place to start. Consider leveraging your social media platforms to encourage group interaction, direct traffic to informative blog posts, answer questions, conduct surveys, and further “humanize” your business by posting behind-the-scenes or day-in-the-life content. Over time, you’ll establish your brand as a knowledgeable, reputable industry leader capable of solving numerous business communication pain points.
Discover Why So Many VoIP Resellers Choose SIP Trunking Partnerships
As a reseller offering VoIP, your customers have three options for making and receiving calls. They can purchase an IP telephone system, invest in headsets to make and receive calls from a softphone installed on their computers, or download an application to a smartphone or tablet. While reselling VoIP can generate considerable revenue, you’ll be offering a solution limited to voice communication alone. To establish your brand as a one-stop solution for multiple forms of digital communication, including VoIP, you’ll need to partner with a SIP trunking platform provider.
Session-initiated protocol (SIP) and VoIP are both used to transmit data over the internet, but they are not the same. SIP is one of the core technologies making high-quality VoIP possible, though a single SIP session can contain any combination of digital media, voice, video, or data. That means your customers will also have the options of business SMS, remote file sharing, conference calling, fax-to-email, call analytics, and more. In essence, SIP is the next level of VoIP reselling.
Now that you know how VoIP and SIP compare, consider setting up a free reseller account with SIP.US.
As a SIP.US reseller, you’ll have everything you need to earn a generous commission on every sale, including flexible subscription options, contract-free service, and 24/7 reseller support. There’s no time-consuming paperwork to complete and no minimum revenue requirements. Plus, we handle all monthly invoicing and payment processing. Get your free reseller account in less than 60 seconds.
